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Transforming Marketing at Scale at IBM.
IBM’s Project Afterburner team has set out with a steep goal in mind: transform IBM marketing into an industry-leading, adaptive growth engine by delivering clients and prospects an integrated, human-to-human experience. This project, through partnership with IBM Sales and Adobe, is being pegged by IBM executives as the biggest transformation the company has ever seen.

Project leader and IBM’s VP of Digital Marketing Jason Andrews will join Integral’s Manager of Strategy Taylor Shawver on a live Integral Circle to share how he structured the Afterburner team, sprints and challenges they’ve overcome so far, and lessons he’s learned as a leader and marketer along the way.

Tune in Wednesday, May 12th at 2:00pm EST by registering below for your free webinar link (which includes a rapid fire Q&A).

May 12, 2021 02:00 PM in Eastern Time (US and Canada)

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Jason Andrews
Vice President, Digital Marketing @IBM
As IBM’s Vice President for Digital Marketing, Jason Andrews says he’s “100% digital, 80% of the time.” He’s leading the transformation of IBM’s Marketing function into an end-to-end digital capability and putting the cultural, communications, and leadership rituals in place to ensure the transformation endures. Jason proved himself a capable leader while overseeing Digital and Social marketing for IBM’s Cloud and Data Platforms, resulting in a 20 percent increase in ecosystem-wide engagement contributing to Cloud revenue growth of 15 percent annually. In nearly twenty years of professional experience, Jason learned leadership, operational effectiveness and innovation practices as an Air Force officer and as an operations manager for United Airlines, Cintas and for a paper-shredding startup he co-founded, Nexcut. Jason also co-founded a political activation startup and consulted on strategic accounts for IBM’s Global Business Services.
Taylor Shawver
Manager, Strategy @Integral
Taylor is a strategist and facilitator with a strong passion for helping others. She provides data analysis, strategic recommendations, strategy and campaign development, content creation, facilitation and executive presentation development for our clients. She brings a love for organization, a long-term view and people skills to every project. Her favorite projects help draw positive long-term trends and effect change that really sticks.