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Why Does The Pedlar Sing?
What Creativity Really Means In Advertising: Paul Feldwick discusses why the advertising business today seems reluctant to embrace its powerful links with popular culture in conversation with The Nursery Research & Planning’s Lucy Banister. The session, chaired by AQR’s Louella Miles, will explore why – misled by managerial myths of rationality and logic, and by a cultish misunderstanding of ‘creativity’ – advertising is less liked, and less effective, than ever before. Join us for an insightful, entertaining and informative half hour of chat.

Jun 16, 2021 12:30 PM in London

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Paul Feldwick
Independent consultant, lecturer and author
Paul Feldwick (above) is a doyen of the advertising industry and a previous chair of AQRP (before we lost the ‘P’). He earned his spurs in planning at BMP prior to his work became increasingly focused on developing strategic tools and skills across the DDB Worldwide network, which BMP joined in 1989. He now describes himself – apart from being a branding specialist – as an independent consultant, lecturer and author (The Anatomy of Humbug: How to Think Differently About Advertising, 2015, and Why Does The Pedlar Sing?, 2021).
Lucy Banister
Founder @The Nursery Research & Planning
Lucy Banister is one of the founders of research company The Nursery, which began life back in 2001. She has spent 25 years as a qual researcher (her first boss was Prosper Riley-Smith) and before that had a career in ad agencies, including JWT and BBH, so she has seen a lot of creative campaigns take shape. She has been a speaker / tutor / author for AQR, APG, MRS, running the AQR Foundation course for five years and a course on insight for the APG in 2019. She served as a judge on the IPA Effectiveness Awards for 2018 and was a finalist for the MRS’s Jeremy Bullmore Award for Creative Development and the AQR’s Prosper Riley-Smith Effectiveness Award for her paper on social care recruitment.