Winning with new products is not so easy. Only one-in-four products in development will succeed commercially. So, how do you increase the chance of your product succeeding commercially? Have you been focused on product innovation? What is commercialization and how do you approach it?
Having a good or innovative product is important but not enough to get your product to the market successfully.
In fact, product innovation should not be your initial focus if you want to be successful in the market. Instead, you should start with commercial focus and end with commercialization; that is to research and learn about the customers and the market dynamics, build the products and test with the customers, and then prepare well to market it to the customers.
In this webinar, we will discuss the key steps and the critical factors to getting your products right, ready and rally for market success.