Everything is a bet or a prediction in the business of fashion. Some are accurate and pay-off handsomely, while some come back to bite the brand or retailer, usually at the end of a season, in the form of unsold inventory.
Colour is an especially strategic and critical bet and is one of the longest-term bets, taken much in advance. It is linked to investment in fabrics, brand marketing and visual merchandising.
Stylumia and Pantone have partnered to reduce uncertainty in colour prediction, helping hundreds of businesses see improved sell-through and sales velocity.
We invite you to watch leaders of the fashion retail industry in India and the regional colour expert of Pantone discuss how colour can make or break a fashion brand's business, in a session moderated by the founder of Stylumia.
Topics For Discussion:
1) Colour as a key pillar of long term product and seasonal design strategy.
2) How important is it to get the exact shade/tone spot on? Or do consumers really care?
3) What are the colours that have been shown a lot of love by consumers (and have therefore sold really well) in India last year?
1) Name: Partha Sinha
Designation: Design Lead
Company: Amazon Fashion
2) Name: Shilpee Sharma
Designation: Sr. Vice President & Head of Design
Company: Reliance Retail
3) Name: Nihal Rajan
Designation: VP Design
4) Name: Sam Shalgaonkar
Designation: Regional Sales & Marketing Manager, South East Asia
5) Name: Ganesh Subramanian
Designation: Founder & CEO
6) Name: Nelson Jaffery
Designation: Design Head
Company: Birla Cellulose/ Liva (Aditya Birla Group)
7) Name: Sartaj Singh Mehta
Designation: Director Product
Company: Pepe Jeans London (India)