Matthew Pauley Assistant Professor Herriot Watt
Doug Hall, WoodCraft Bourbon Blender co-founder/ceo, Eureka! Ranch founder/chairman
The secret behind the most successful spirit brands in the world is the use of unbiased feedback when they are developing and improving their new products and brands. The two most popular methods of gathering reliable feedback are sensory panels and consumer research.
In this ADI webinar first - Matthew Pauley will present how sensory analysis is performed in with academic discipline so to ensure that you get meaningful feedback. Second - Doug Hall will explain the Rapid Research methodology used by top spirits companies and a growing number of craft distillers to increase their odds of consumer and on-trade success with new products, packaging and positioning ideas.