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Topic

WEBINAR: WIN MORE and Lose Less by leveraging UNBIASED FEEDBACK

Description

Matthew Pauley Assistant Professor Herriot Watt

Doug Hall, WoodCraft Bourbon Blender co-founder/ceo, Eureka! Ranch founder/chairman

The secret behind the most successful spirit brands in the world is the use of unbiased feedback when they are developing and improving their new products and brands. The two most popular methods of gathering reliable feedback are sensory panels and consumer research.

In this ADI webinar first - Matthew Pauley will present how sensory analysis is performed in with academic discipline so to ensure that you get meaningful feedback. Second - Doug Hall will explain the Rapid Research methodology used by top spirits companies and a growing number of craft distillers to increase their odds of consumer and on-trade success with new products, packaging and positioning ideas.

Time

Feb 23, 2021 09:00 AM in Pacific Time (US and Canada)

Webinar is over, you cannot register now. If you have any questions, please contact Webinar host: Erik Owens.

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Message preview	Hi there, You are invited to a Zoom webinar. When: Feb 23, 2021 09:00 AM Pacific Time (US and Canada) Topic: WEBINAR: WIN MORE and Lose Less by leveraging UNBIASED FEEDBACK Register in advance for this webinar: https://us02web.zoom.us/webinar/register/WN_pMWjaE6VRJKgak8GY0zZqA After registering, you will receive a confirmation email containing information about joining the webinar.

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