Privacy is a cornerstone of a free and open internet. Simply put, getting privacy right can mean the difference between a good and bad experience for consumers. 68% of Europeans feel sceptical about the way companies use their data in marketing. Something clearly needs to change. Join this session to hear Google Ads share new research with Ipsos that asked 7,000 people about ads and privacy, and what marketers can do to adapt. Google Chrome will discuss the latest developments on Privacy Sandbox and APIs such as First Party Sets. Join to learn about steps you can take today to prepare your business for what’s to come.