The use of DRTV among charities has grown significantly over the last 5 years, proving that TV can and does work still for donor recruitment. In fact, according to JAA Media, nothing else matches it’s efficiency at scale. So how can charities make the most of their TV fundraising? And what impact has COVID-19 had on this channel?
In this session, speakers from UK charities will share insights from their recent DRTV campaigns. They’ll explore different creative approaches, audience insights and the role of digital in driving results.