Many companies use the steady rhythm of Scrum to make steady improvements in quality or time to market. Over time, they start expanding their focus from optimizing activities to optimizing business outcomes like customer delight, customer retention, revenue, profit, and cash flow. This is when they start gravitating towards outcome based frameworks like Evidence-Based Management (EBM). However, this is when they seem to run into some common challenges…
1. How to integrate outcome based frameworks like EBM into Scrum principles, values, roles, events and artifacts?
2. How to create a starter set of steps to convert the theory of EBM into concrete actions?
3. How to integrate these steps into the pressure and rhythm of Scrum time-boxes to shorten the learning loop?
In this webinar moderated by PST Ravi Verma with Anca Tanase, PST Magdalena Firlit and PST Nagesh Sharma, they will propose one possible approach that evidence based Agile organizations can take to overcome these challenges. They will propose 10 steps that can be followed in 60 days or less to integrate EBM with Scrum to achieve these outcomes.
· Crowd-source bottom-up intelligence
· Unleash awesome teams
· Make smarter decisions
· Improve outcomes
· Reduce risks
· Optimize investments