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THE DIGITAL TRANSFORMER’S DILEMMA
A free one-hour webinar featuring Karolin Frankenberger and
Markus Schmidt and moderated by Stuart Crainer.

How can you energize your core business while building disruptive
products and services? Digitization is pervasive and requires businesses
to adapt fundamentally. Surprisingly few know how to do so. Sprinkling
some digital glitter does not suffice. Organizations need to upgrade their
traditional business while exploring new (digital) ways of capturing value.
This is the source of the digital transformer’s dilemma.

In this webinar, Karolin Frankenberger and Markus Schmidt, co-
authors of the upcoming book The Digital Transformer’s Dilemma, offer
unique insights into delivering transformation in the digital age.
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Speakers

Dr. Karolin Frankenberger
Director @The Institute of Management and Strategy at the University of St. Gallen
Prof. Dr. Karolin Frankenberger is a Full Professor in the field of Strategy and Innovation, Academic Director of the Executive MBA and Director of the Institute of Management and Strategy at the University of St. Gallen (HSG). Prior to her academic career, she worked at the management consulting firm McKinsey & Company. She is the author of The Business Model Navigator: 55 Models That Will Revolutionize Your Business.
Markus Schmidt
CEO & Founder @QSID Digital Advisory.
Markus Schmidt is the CEO and founder of QSID Digital Advisory. He has extensive experience in leading globalization and digital transformation at Bosch and Valeo. He is a board member of a number of companies, a coach, adviser and speaker.
Stuart Crainer
Co-Founder @Thinkers50
Stuart Crainer is the co-founder of Thinkers50 (thinkers50.com). He is the author of The Management Century and editor of the Financial Times Handbook of Management.