What do our communities currently know about the National External Diploma Program (NEDP®)? Overwhelmingly, the answer is not much. So, how can we educate our populations about the NEDP® brand? How are we currently conveying the information about NEDP® in a way that acknowledges our “customers’” pain points, motivations, and preferences? Creating urgency and importance about earning a high school diploma, and linking it to learners’ goals and dreams, can start the conversation. Join us as we brainstorm ideas for a widespread, cooperative social media effort designed to reach our students.