With internet browsers blocking third party cookies and Apple's announcement that iOS14 users will move from opting out of app tracking to opting in, reaching your audience online is about to get a lot more difficult.
Join Heather Ilsley and Genevieve Crebbin of Vovia as they walk us through the advertising ecosystem, how brands will be impacted, and the steps you NEED to take NOW to prepare for these changes.
Some of what you will learn from Heather & Genevieve:
How the increasing focus on privacy is fundamentally changing digital marketing
Which platforms will/won’t be affected and how to adapt your buys to avoid wasted spend
What steps you must take now so that you can reach your audience in the future