Time and again experience shows us that the fastest growing CPA firms have at least one thing in common – a consistent integrated marketing plan. Join us for a presentation by one of the industry’s most accomplished marketers to learn why successful accounting and advisory firms, of all sizes, invest long term in marketing.
Diane Paoletta, CPA, MBA, is the Chief Marketing Officer at Marks Paneth, an Accounting Today Top 50 Firm. Diane has led her firm’s marketing efforts through a remarkable period of sustained growth. Her accomplishments include a comprehensive rebranding effort, as well as dedicated marketing and business development initiatives across the firm’s most profitable practices.
Ms. Paoletta is a firm believer that marketing and business development are inextricably entwined and that successful firms have both running in tandem. She’ll present real life examples drawn from her own experience, and describe what the must-have’s and must-do’s are for any firm to break away from the competition.
She’ll be pleased to take your questions after the presentation.