Prioritizing Quality & Accuracy in the Age of Big Data
In 2021, more data is produced, stored, and shared than ever before—what should you do with it? How do you cut through the noise? Every higher education and nonprofit organization’s advancement database has its Strengths and Weaknesses, as well as internal and external Opportunities and Threats. In this webinar, our panelists will discuss how your organization can perform a SWOT analysis on your database and how to take action.
We’ll also discuss how you can find new opportunities to identify, prioritize, and engage your constituents using the best data available. On the flip side, good database management requires navigating the proliferation of data privacy and security laws and regulations.
Topics we’ll cover include the ins and outs of fill rates, confidence levels, identity resolution and data matching, scoring, and segmentation. This webinar will include a dedicated time for Q&A, so bring your toughest questions!