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A Courageous Conversation About Race, Ethnicity, Culture and Health in America: It’s Time for Transformative Action to Eliminate Healthcare Disparities!
The COVID-19 pandemic glaringly illuminated racial and ethnic pervasive, persistent and longstanding health and healthcare disparities. Health and healthcare disparities are compounded by historic mistrust of the U.S. healthcare system and healthcare providers by communities of color. This webinar will explore the reasons for health and healthcare disparities, how to increase diversity in clinical trials, best practices in outreach and engagement, how to respond to vaccine hesitancy and how to partner with patient advocacy groups of color. Competitive advantage will accrue to healthcare organizations who are comfortable with the issues of multiculturalism and who take strategic, sustainable, and measurable action to reach the underserved in access and quality. It’s time to have a bold and courageous conversation about race and health in America in striving for health equity.

Sep 23, 2021 01:00 PM in Eastern Time (US and Canada)

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Sheila L. Thorne
President and CEO @Multicultural Healthcare Marketing Group, LLC
A native New Yorker and former senior executive in five preeminent healthcare marketing and communications companies, Sheila Thorne is an international health and healthcare marketing strategist with specific expertise in diverse global cultures. For more than two decades, she has worked with healthcare professionals throughout North America, and while based in London for six years, worked throughout Latin America and Western Europe representing the top 50 pharmaceutical, biotech and medical device companies and 20 U.S. hospital systems in the clinical research and marketing of prescription medicines and consumer health products to people of color.