Presented by NSAA and CWSAA (Canada West Ski Areas Association)
Corporate and crisis communications and issues management expert Tamara Little’s workshop will focus on applying crisis communications best practices to ski area responses to the COVID-19 pandemic. During this 60-minute webinar, we’ll hear from Tamara why corporate reputation matters; the signs of a strong and poor corporate reputation; warning signs and typical stages of a crisis; communication best practices during a crisis; and how these practices have evolved during the pandemic. You will leave this session with tools to map out potential crisis scenarios and develop your action plan(s) for a timely response.
Tamara Little, Owner and Chief Client Advisor, Coast Communications and Public Affairs