This webinar will cover marketing strategies and upgrades that builders can provide to buyers that actually make the home “healthier” - than one that does not have these installations. Joe will cover the basic concept of healthier products and installations and how you can avoid liability of overpromising. Some builders are shifting from “Green” washing to “Healthy Home” washing by promising a healthy environment but not actually making the home “healthier.” During this webinar, we’ll cover multiple evidence-based healthier upgrades vs.new shiny objects like the ones that monitor a single room but do not control any ventilation or a filtration installation. The newest blue/purple shining light is the UV craze. Joe will explain the evidence of these installations and some cautionary claims that can be made.
This session includes material disclosures and the difference between the new HPD, Health Product Declaration vs. the limitations of SDS (safety data sheet). This includes a reduction of materials containing Red List chemicals (referred to as carcinogenic and hazardous) found in building materials.
New home builders market convenience and name brands. This traditional sales approach is missing some fundamental healthier home installations and benefits that are already in the home. Low VOC flooring (solid surface or carpet) is a commonly missed bullet point in some marketing materials. Low-VOC paint is only low-VOC if the paint and colorant are low-VOC.
1. Explain what a healthier home benefit is and make it a marketing opportunity
2. How technology can make the environment healthier and how to market these features
3. Understand how material selection and disclosure make for healthier marketing materials and differentiates from other builders.
4. How to educate buyers on filtered fresh air, low VOCs, and eliminating Red List materials should be a standard in all homes.