This presentation takes a closer look at flower morphology and diversity as it relates to pollination. Various systems used by flowers to facilitate pollination are described. Special attention is given to adaptations in flower morphology designed to attract and interact with general or specific pollinators. Flowers signal pollinators with nectar guides, trick insects into visiting flowers by mimicking other organisms, lure pollinators into traps and even have moving floral parts. If you look closely, you can see the magic in flowers.