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The Rise of Quality as a Strategic Initiative: 2020 Survey Results and Analysis
An important shift is happening. Organizations now treat quality as a strategic initiative. Survey data show 66% of organizations are treating quality as a strategic growth investment.

ETQ engaged leading research firm, Salloway Associates, to survey 300 C-level executives, quality and IT managers to learn key trends and common challenges with their quality initiatives. Join industry experts to learn the key findings of this survey, insights and the implications for your organization.

We will also discuss results of an additional survey concerning the business and quality process impacts of COViD-19.

• How Quality performs as a business driver: Learn the average ROI, Spending and Cost of Quality of your peers
• How expenditures on quality will increase over the next 3-5 years and why
• Why 57% of CXO’s say their organization is “doing great” on quality, but only 41% of quality managers and 31% of IT managers say the same.
• Why 53% require suppliers to adhere to their organization’s quality metrics, but a surprising large number (36%) report that suppliers use their own quality metrics and their organization does not regularly audit them.
• COVID-19 impact on quality processes and how your peers are addressing them.

Host Nina McIntyre
Chief Marketing Officer at ETQ, is responsible for all aspects of marketing strategy, planning and execution at ETQ. She brings more than 25 years of operational and executive leadership experience in high-growth tech businesses, from start-ups to public companies. She was previously CMO of ATG (acquired by Oracle), Carbonite, and Newforma, as well as local start-ups Centive (acquired by Xactly) and Kubi Software.

Note: By registering for this event you agree that your supplied contact information can be shared with the event presenter and that they can contact you regarding the event and the information/products discussed within. The event host, Quality Digest, may also contact you regarding future events.


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