Media management research looks at one of the most dynamic industries, which means that there is great potential for research to advance not only theoretical but also practical knowledge that benefits industry and policymaker stakeholders.
However, the research questions to which we scholars address ourselves are rarely the result of a dialogue with our stakeholders. More rarely still are the research results turned into actionable knowledge that informs the stakeholders.
What are the difficulties in bridging theory and practice in our field? How can we, media management scholars, make sure that we address real-life problems, and how can we balance a practice-relevant approach with a critical enquiry?
This emmaTalk presents some of the authors of the edited volume, Media Management Matters: Challenges and Opportunities for Bridging Theory and Practice.
This emmaTalk presents some of the authors of the edited volume "Media Management Matters: Challenges and Opportunities for Bridging Theory and Practice". The talk will be moderated by Ulrike Rohn (Tallinn University, Estonia) and Tom Evens (Ghent University, Belgium), the book's editors.
The panelists are:
Sylvia Chan-Olmsted (University of Florida, USA), John Oliver (Bournemouth University, UK), and Sven-Ove Horst (Erasmus University Rotterdam, The Netherlands)