Speaker: Ed Freeman, Professor, University of Virginia Darden School of Business, author of Strategic Management, A Stakeholder Approach; Managing for Stakeholders, The Power of And, and other books.
Summary: This session will address Stakeholder Management theory which advocates for a strategic management approach that addresses and accounts for the needs of all stakeholders, including not only shareholders but employees, customers, supply chain and distribution partners, and communities.
Deliverables: An understanding of the theory, principles, history, framework, and current state of the field that is the underlying foundation for all business operations, including Enterprise Engagement.
Explains Ed Freeman, “The 21st Century is one of ‘Managing for Stakeholders.’ The task of executives is to create as much value as possible for stakeholders without resorting to tradeoffs. Great companies endure because they manage to get stakeholder interests aligned in the same direction.”