Hispanic consumers are a growth engine for your brand and for the U.S. economy, accounting for 56% of U.S. population growth between 2014 and 2019. This consumer segment is projected to nearly double in size during the next 40 years. But do you know what fuels interest and passion among Hispanic consumers?
Learn how to build cultural resonance among Hispanic consumers that can deliver growth to your brand with our latest webinar, shared in partnership with the Insights Association, Insights for Engaging Hispanic Passion Points. Passion points are the activities and areas of life that consumers prioritize when spending their time, money, and attention. These areas include sports, fitness, food, fashion, travel, movies & tv shows, music, video games, home improvements and gardening, and more.
Attendees will discover proprietary insights including:
1. Priorities and tradeoffs Hispanic Americans make when considering Passion Points
2. Deep dives into the segment’s top five Passion Points
3. Implications and action steps to leverage Passion Points to drive connection and authentic engagement among Hispanic consumers