COVID-19, lockdowns, movement restrictions have brought our daily lives to a standstill in almost every country in the world. It has hugely impacted large economies, but it has disproportionately affected the livelihoods of the most marginalised people. Cultural bearers, artisans, traditional livelihoods, and many others whose survival and well-being are dependent on the practices of cultural heritage are among those who are worst affected. In order to save lives and cultural heritage in crises, a collaboration needs to be forged between humanitarian aid and cultural sectors. This webinar will bring reflections and learnings from the lens of a Humanitarian Aid Worker and Cultural First Aider, on how we can reach, understand, connect and work better with communities and cultures in crises.