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Tapping the growing News TV audience – New possibilities for Marketers
Talk Points:

· Analysing the growth in news viewership on TV during the lockdown period

· Looking at the new emerging viewership and engagement possibilities of News channels

· Dissecting Brand activity and Ad volumes on news channels during the lockdown period and the implications as India ‘unlocks’

· Given ad spends amid the COVID-19 crisis, how news channels can attract a greater share of the ad pie

· News genre under the lens – the way forward to retaining the new viewers acquired during the lockdown period and also attracting the premium advertisers

· Tapping into a resurgent Bharat – How regional News channels can increase engagement & relevance

· Broadcast & Digital – The two pillars leading the charge into the New Normal

Jul 4, 2020 04:00 PM in Mumbai, Kolkata, New Delhi

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