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Understanding Customer Needs Without a Plane Ride - Virtual VOC
Customer engagement is a key ingredient to growth and innovation – but on-site research is expensive. As inkjet adoption ranges from nascent to mainstream across a number of end-use applications, customer engagement throughout the value chain is more important than ever and new approaches are needed. Whether you are an inkjet OEM, consumables supplier, integrator, or printing company, if you have customers, you have teams that will benefit from this interactive session.

Join Dan Adams, founder of The AIM Institute, and Kelly Lawrence, founder of Lawrence Innovation as they explain 10 advantages of virtual voice-of-customer (VVOC) research and provide 8 tips for becoming a VVOC pro. Learn why web-conference customer interviews are here to stay in a post-pandemic world, and build new skills for gathering in-depth customer insights.

Key takeaways:
• Learn how to conduct virtual VOC your customers will love
• Understand when to use in-person VOC vs. virtual VOC
• Enjoy virtual VOC advantages you weren’t even thinking about
• Master ways to accelerate product development with virtual VOC

Jun 28, 2022 01:00 PM in Eastern Time (US and Canada)

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