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Topic
Leveraging Reader Data: JD Supra Office Hours featuring Oliver Thoenen, Hinshaw & Culbertson
Date & Time

Selected Sessions:

Jan 16, 2025 09:30 AM

Description
Join me in conversation with Oliver Thoenen, Sr. Manager of Marketing Communications at Hinshaw & Culbertson LLP, and get a head start on how to better leverage your JD Supra reader data in 2025. Learn first-hand how Hinshaw uses reader data for content strategy insights, lead generation, and integrated marketing approaches. We will also discuss why it makes sense to tailor analytics reports to different audiences, including individual author reports, leadership reports, and marketing-only reports.