Likes, posts, stories, and ads—if you are overwhelmed by social media marketing, you are not alone. Social media is an engaging way to connect with your community, but it can be hard to find ideas and stay on top of trends. In this webinar, we will step back to look at the bigger picture of social media marketing for your library. You will learn how to create an effective marketing strategy, find a workflow that works for you, and get ideas on how to make content creation a little easier. If you are looking for inspiration and a confidence boost for your library's social media accounts, you have come to the right place.
Learning Objectives: Participants will…
• Learn about social media best practices, including best posting times, accessibility needs, and copywriting tips
• Understand how social media advertising works, the benefits of advertising on social media, and how to create a social media ad
• Know how to put together a flexible social media strategy for their library
Presenter: Jill Fuller, Marketing & Communications Librarian, Bridges Library System
This webinar is sponsored by the Southeastern Wisconsin public library systems: Arrowhead Library System, Bridges Library System, Kenosha County Library System, Lakeshores Library System, Milwaukee County Federated Library System, and Monarch Library System.