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Launching A Successful Podcast for Your Company (Part 6): Measuring Your Podcast Success
Measuring Your Podcast Success

Now that you’ve launched your podcast, how do you measure its success? In this final episode of our 6-part audio branding series, you will gain insight on how to gather and interpret listenership data. We’ll cover the following topics:

• How many listeners you’re getting & how to interpret those numbers
• How long employees are listening
• Using analytics as an analysis tool to learn about employees
• Gathering and using data
• How employee engagement affects productivity
• What is good employee engagement

We’ll also go over metrics to track, such as:
• Mission
• Sense of mission
• Productivity
• Sense of belonging

Our webinar series is hosted by Ted Canova, Chief Content Officer at FieldCast, who brings 13 years of podcasting experience. He’ll be joined by Dana Elmquist, President of Fieldcast. Dana brings over 10 years of experience in developing creative and innovative audio business strategies.

Aug 11, 2021 12:00 PM in Eastern Time (US and Canada)

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