The past few months have been unchartered territory for both - businesses and consumers.
Yet, in the same breath, the pandemic has been a catalyst, an accelerator. Consumers sought new and simple ways to shop, learn, upskill, pay and communicate. Rapid digitization and adoption
of technology became non-negotiable in marketing strategy and business acceleration.
Exchange4media speaks to Market Leaders to understand the growth opportunities they see on the horizon and discuss how Technology has been driving a strategic change.
• Growth opportunities in the current business scenario.
• Building Business Acceleration on the backbone of Digital Acceleration – Challenges & Opportunities.
• Retaining Customer Centricity- strengthening the journey of personalization.
• Managing Legacy Brands – adapting to a new world with a new playbook- The Do’s and Don’ts.
• Making Data a verb – Driving digital transformation on actionable data points and deriving greater business efficiencies through the right data management platforms.
• The Marketplace of the future and the future of the marketplace – an exploration of global trends and insights for the Indian markets.