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IAB Insight Series: Episode 25: The Use of Data in Digital Marketing
IAB Insight Series: Episode 25
Topic: The Use of Data in Digital Marketing
Date: 22 April 2021: Time: 11am – 12 noon

Our third episode for 2021, sponsored by Incubeta and brought to you by Gumtree, Everlytic and Bizcommunity, looks at the ever complex and valuable world of unlocking data for use in digital marketing in alignment with the key principles of transparency, trust, choice and control.

11am: Welcome with your IAB Insights host
Tshegofatso Phetlhe: Creative Director | VMLY&R
11:05am: Key note address: A data-first approach in a privacy-first future
Jade Arenstein: Head of Data Strategy & Analytics | Incubeta

11:20am: IAB Tech Lab: "What will the privacy-first ad ecosystem look like?
Things we know, and things we don't know, yet."
Oliver von Wersch: Director Europe | IAB Tech Lab

11:35: How to make compliance a reality inside the organisation, beyond just a legal framework with Aisha Mohamed: Deloitte Data Leader - Privacy | Risk Advisory Africa

11:45am: Panel Q&A with Tshegofatso Phetlhe and our speakers
12 noon | Close

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See you on Thursday 22nd April at 11am

Apr 22, 2021 11:00 AM in Johannesburg

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