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Making Educational Signage that People Actually Read, According to the Experts
Presented by Forest Eidbo, Minnesota Department of Natural Resources

Interpretive signage is the dominant medium of education at most parks and protected areas. While many studies examine how visitors read signage, none have looked at how professionals write them. Using existing literature as a framework, this presentation outlines best practices from experts in the field on how to produce interpretive text. Through two online surveys to interpretive planners, this study collects the opinions on the use of questions, personal pronouns, figurative language, audience and more. The results from the two rounds of surveying produced 12 recommendations for interpretive writers to create signs like experts.

If you are hearing impaired or otherwise require access to a call-in number to establish closed captioning prior to the webinar it will be provided in the confirmation email after registration.

Jun 17, 2020 02:00 PM in Eastern Time (US and Canada)

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