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IRG Humanizing Growth Series Webinar with Kerris Bright, CCO, BBC

Oct 16, 2020 02:00 PM in London

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Speaker | Kerris Bright
Chief Customer Officer @BBC
Kerris joined the BBC in June 2018. She was previously Chief Marketing Officer at Virgin Media.She is a highly experienced leader, bringing a customer-centred, data driven approach to setting marketing strategy and executing with creative flair. Before Virgin, she held senior marketing positions at British Airways, ICI Paints and Unilever. While at British Airways, she spearheaded the development of ‘To Fly: To Serve’, a new purpose for the organisation and a multi-platform campaign and at ICI Paints she transformed the company from a ‘multi-local’ to global brand building organisation. After gaining a PhD in molecular neuroscience from the University of Sussex, she began her career in marketing as a graduate trainee at Unilever.
Host | Frank van den Driest
Founder @The Institute for Real Growth
Frank van den Driest is a passionate, pragmatic and highly results-oriented. He is a well-known thought leader and former consultant in the space of global brand marketing strategy development and implementation. In 2019, Frank co-founded the Institute for Real Growth, a not-for-profit organization that aims to help CMOs and other growth leaders drive more humanized growth by connecting them to peers and experts through live-action programs inspired by thought leadership. Frank has co-authored two cover articles in the Harvard Business Review – ‘Building an Insights Engine’ in 2016 and ‘The Ultimate Marketing Machine’ in 2014, of which the latter made the best-selling issue in the entire history of HBR. Most recently, the Da Vinci CMO article was published by FAST Company. He has written several books, among which the bestselling ‘The Global Brand CEO’. Frank has been invites as an inspirational keynote speaker for Cannes Lions, ESOMAR, the MMA, the ARF, PMRG, Fachtagung, and many ot