Hear the results from this new comprehensive study conducted during COVID-19 that evaluated consumer preferences for plant purchasing. Learn how the industry can sustain this positive growth when consumers return to “normal” lifestyles and work activities. The study analyzes the many different categories of houseplants, outlets for purchasing, spending habits, and core reasoning for purchasing.
Speakers and Study Researchers: Dr. Melinda Knuth, NC State University, Dr. Hayk Khachatryan, Mid-Florida Research and Education Center, UF/IFAS, and Dr. Charlie Hall, Texas A & M University
This study is coordinated by the Floral Marketing Fund and co-sponsored by Altman Plants, Costa Farms, Green Circle Growers, Hortica, and Metrolina Greenhouses.