Fireside Chat with Create Music Group's Co-Founder Alexandre Williams
In June of this year Tekashi 6ix9ine and his distributor Create Music Group made history by being the first fully independent distributor in modern music industry history to achieve Number One on Billboard's Hot 100 Singles Chart. The milestone was reached with 6ix9ine's explosive new single "TROLLZ," with Nicki Minaj. "TROLLZ" also boasts the highest weekly sales sum in more than a year, with 108,000 sold, beating Taylor Swift's "Me!"
In this conversation with Create Music Group Co-Founder & COO Alexandre Williams we’ll look closely at this case study to examine the release strategy and key decisions that primed it for success. The conversation will also focus on today's most efficient music marketing strategies, leveraging Youtube, TikTok, and other relevant social platforms.
Alexandre Williams is the COO & Co-Founder of Create Music Group, one of the fastest growing music technology companies in the entertainment industry and one of the largest music rights holders in the world. Alex is the technical visionary at the company - he’s behind major innovations such as their distribution portal which gives rights holders access to daily earnings on all major platforms, and their new app Splits which easily splits songwriting credits for creatives.
Amy X. Wang is Rolling Stone’s business of music editor, leading original reporting, analysis, and special projects around the fast-changing global industry. She is based in New York and Los Angeles.
Speaker: Alexandre Williams - COO & CoFounder - Create Music Group
Moderator: Amy Wang - Senior Editor, Rolling Stone