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How to use social media influencers
The use of social media influencers is quickly becoming an essential part of any campaign toolkit. They allow you to bring in authentic voices and penetrate networks that would otherwise be hard to do.
How do you go about it in reality and what are the things to think about? Come and listen and chat with our experts who have successfully deployed social media influencers in various local government campaigns. They will discuss how to engage influencers, the different types of influencers, how to set a tight specification, how much it costs and the dos and don’ts. You will also see examples of how public sector communications teams used influencers on a Scarborough visitor marketing campaign and a Richmond food waste campaign. If that’s not enough, we will be sharing a downloadable toolkit with you. This event is not to be missed!

Our panel:
Tiffany St James, Digital Strategist, co-founder Curate42 and Westco Associate
Karina Scott, Founder, Girl About Social and social media influencer expert
Lynette Dixon, Senior Digital Communications Manager, Richmond Council

Jul 14, 2022 12:00 PM in London

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