What do you do when a comment appears on your social media feed that’s contrary to your agency’s values or ignites controversy with the public? Or when an elected official demands to have comments removed from a city social channel? Do you know what you can (and cannot) post on social media during a crisis like a pandemic or civil unrest? How do you create a practical social media policy?
This 3CMA Webinar with Mark Weaver will answer these questions and more. He is a renowned attorney who understands the nuances of local government and public safety communications and offers practical advice to put you on solid ground when challenges arise.
Knowing how the First Amendment applies to your social media feeds can protect you from lawsuits, legal fees, and damages. This won’t be dry legal humdrum – instead, expect funny, real-life examples that will make your social media feeds better and smarter.
· Whether your social media is a “public forum”
· What social media content is protected as free speech
· How to write a social media policy that withstands a legal challenge
· When you can delete comments
· When you can block users
· Best practices to avoid successful legal challenges
About the Speaker
Mark Weaver is an attorney and government communications expert with three decades of experience across the country. Starting his career as a city public information officer, he rose to become a communications director with the Pennsylvania House of Representatives and then spokesman for the United States Department of Justice in Washington. After working as a national communications consultant in D.C., he accepted an appointment as the Deputy Attorney General of Ohio, where he managed all the communications and web staff for that office. He has worked with a wide array of public & private sector clients on PR, media relations, social media strategy, and crisis communications.