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Licensing 101
Licensing can be a great option for growing your surface design business. When you license your artwork to another company, you retain the copyright and the ability to license it again to a company in a different industry. You earn a percentage of wholesale sales and get paid quarterly. But how do you make it happen? And what do you need to look out for when signing a licensing deal?

In this panel discussion, you’ll learn from the experts. Three artists with years of licensing experience and a renowned illustration agent will cover topics including:

*The key components of a strong portfolio
*How to connect with companies
*What the licensing process typically looks like
*How licensing can fit into a surface design business

Don’t miss this opportunity to hear a broad range of experiences and ask your questions live!

Aug 5, 2021 03:30 PM in Eastern Time (US and Canada)

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Jeanetta Gonzales
Jeanetta Gonzales is a Los-Angeles based designer and illustrator. Her multidisciplinary studio specializes in surface design, illustration, lettering and graphic design. Her uplifting artwork captures moods and moments using bold colors, patterns and textures.
Stacie Bloomfield
Stacie Bloomfield has been creating artwork for brands and products around the world since 2009. Her journey of being an illustrator began out of necessity: to financially support her husband who was a graduate student and to take care of her growing family. Her illustration business, Gingiber, is now a thriving company with products sold in over 800 stores and has licensing deals with major brands. With knowledge that is spread across multiple revenue streams (wholesale, licensing, publishing, and direct-to-customer sales) Stacie teaches creative business owners how to leverage their artwork into fulfilling careers.
Annie Chen
Annie is the artist behind LEMONNI, an alter ego that represents her love for colours and patterns. Annie loves to use motifs with crisp lines and colours with a soft retro palette in her designs. Her style is often described as whimsical, playful, and reminiscent of the 60s. Annie is based in Vancouver, BC.