The Infinite Dial® is the longest-running survey of digital media consumer behavior in America, created by Edison Research and tracked annually since 1998.
The Infinite Dial 2021 UK from Edison Research, sponsored by Bauer Media and Spotify, will mark the first time the study has been conducted in the United Kingdom.
Over its 20+ year history, The Infinite Dial has become the survey of record for a number of important media channels, including streaming audio, podcasting, and social media, and is relied upon by its audience of content producers, media companies, agencies, and the financial community. The study has been conducted in the United States, Canada, Australia, Germany, and South Africa.
Larry Rosin, Edison Research President, will present the findings.
Attendees will be the first to learn about the latest trends in the UK regarding media usage and consumption habits for streaming audio, podcasting, radio, mobile media, smart speakers, social media behaviors, and more.
The presentation will be available for download at the conclusion of the webinar.