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Slainte! Challenge of building a new, young, single malt
What does it take to win the AQR Qualitative Excellence Award? Try creative and innovative thinking, the courage to buck category convention, and the ability to convince consumers why they should believe in a new premium brand. If you want to emulate Boxclever's Claire Boorman's winning ways, register at https://us02web.zoom.us/webinar/register/WN_vRzHXgwMQ_KiUinsJo7_QA for AQR's webinar on 27 January at 1pm GMT (London time), when she will reveal the back story and the successful case study, introduced by judging panel chair Simon Patterson.

Jan 27, 2022 01:00 PM in London

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Speakers

Claire Boorman
Founding Partner @Boxclever
Claire is one of the founding partners of Boxclever and a passionate qual and activation specialist. She started in research as a graduate with Nunwood, building the business and leading both Qualitative and International Research. Boxclever was founded in 2010
Simon Patterson
Founder and CEO @QRi Consulting
Simon, chair of the AQR Qualitative Excellence Award Judging Panel, is a strategic qualitative researcher with a proven track record of 30 years experience; understanding what makes consumers tick, the influence of the socio-cultural context, and translating these insights into actionable recommendations.