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Friday Fireside Chat - Rita McGrath & Erich Joachimsthaler, CEO Vivaldi and author "The Interaction Field"
A fundamental change in how we think about strategy today is the increasing importance of ecosystems. In his new book, "The Interaction Field" Joachimsthaler offers a smart new way of thinking about all the types of interactions that constitute business today, particularly as digital transformation spreads across sectors, connecting previously separate entities into wholes that are greater than any one participant. Say goodbye to the value chain and hello to the interaction field!

Oct 30, 2020 11:00 AM in Eastern Time (US and Canada)

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Erich Joachimsthaler, Ph.D.
Founder and CEO @Vivaldi
Erich Joachimsthaler, Ph.D. is a rare combination of consultant, entrepreneur, academic, researcher, author and positive contrarian. Over the last twenty years, Erich has led Vivaldi in helping companies to build strong brands, identify innovation and growth opportunities, and fully realize them in today’s digital age. Special areas of emphasis include: leveraging new growth and marketing strategies in the context of industries that under deep disruption and transformation due to rapidly changing customer expectations. An award-winning author of several books and over 100 articles, Dr. Erich Joachimsthaler is a strategy, innovation and branding expert, “one of the most sought-after keynote speakers on the topic of marketing,” the CEO of Vivaldi, and a visiting professor and lecturer at prestigious universities around the world.
Rita McGrath
Professor @Columbia Business School
Rita thoroughly enjoys hosting positive and interesting people for her Friday Fireside Chats! To learn more about her, please visit www.ritamcgrath.com