Brands, especially natural products companies, have a unique role when it comes to systems level sustainability shifts. It is clear that even in the midst of a global pandemic, concerns about the climate crisis and our environmental impact still ring true for many consumers, influencing their purchasing decisions. Companies can not only use their platform to meet progressive consumers where they are, but deepen their commitment to sustainable business practices by leveraging their brand purpose to design products that help mainstream consumers adopt more sustainable lifestyles. By making sustainable products equitable, easily accessible, affordable, and inclusive, the natural products industry can drive systemic change from a product and consumer behavior perspective.
Alyssa Harding, Sustainable Brands
Lauren Start, Lily's Sweets
Mike Murray, Teton Waters Ranch
Thaddeus Napp, Vermilion
Sarah Axelrod, Ball Corporation
Katie Dunn, Walden Hyde