It might seem like a no-brainer, but creative ideas are always better when they’re based on solid insight and real, human truths. So how do you feed insight into your creative processes? And what impact does this have on your goals, KPIs and final creative?
Join us on Thursday 21 October 2021, as we explore how research, data and insight can make your content truly resonate with your audiences.
Through a series of quick-fire presentations, speakers from UK charities will share practical tips and tricks for using insight to boost your campaigns. They'll explore:
- The role of audience research
- Involving supporters and beneficiaries
- Testing and optimisation
- How to find nuggets of insight in unlikely places
Sign up below to watch and take part in a livestream of this in-person event. Want to join in-person? Visit raw.london/events