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The New Gardener: How to Keep Customers Beyond COVID-19
Gardening is on the tip of everyone’s tongues in 2021 as unprecedented millions embraced the activity in 2020. But is the industry speaking this new gardener’s language?

Analyzing two million social media posts and online articles, Garden Media Group uncovered key trends and patterns in language and sentiment in how the public talked about gardening and houseplants during the COVID-19 pandemic. Understanding these communication patterns holds major implications for garden writers, industry, and influencers in relating to the gardening public – and gaining the trust of the new gardener.

Join Katie McCoy Dubow of Garden Media Group, and Sam Kirkland of Epicor Software as they share report highlights, industry implications, and connections with upcoming trends.

Your moderator will be Jen Polanz, managing editor of Green Profit magazine


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