Cross-subsidy from private sale and shared ownership has long been a tool by which the private sector has delivered affordable homes. Increasingly, local authorities are using this model, too – but often without experience. As a result, councils can be missing critical strategic considerations that may leave them high and dry when market conditions change; overlooking significant routes to market that can speed up sales substantially; and neglecting design elements that are crucial to private buyers.
None of this is as complex as neurosurgery, but it is vitally important to reducing risk and maximising the chances of success – and of building the funds needed to support an affordable and social housing programme.
Join this webinar to discover:
• The crucial Dos and Don’ts of developing for private sale and shared ownership
• How to hedge against changing market conditions
• Getting the marketing right
Claire Flowers, head of housing development agency, Cambridge City Council
Melodie Hampson, head of sales and marketing, London Borough of Hackney
Danny Sutcliffe, partner, Red Loft
Toby Fox, managing director, 3Fox (chair)
Supported by Red Loft