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Get ready for the show | How to prepare for upcoming trade fairs in China
Participating in trade fairs is a common and regular business activity for many companies. It provides opportunities to showcase their latest products and services, to verify the state of competition in their industries, to learn of the recent market trends and opportunities, to identify suppliers and to build business contacts.

However, to fully reap the benefits fairs have to offer, companies must be aware of the risks associated with exhibiting, such as an inadequate preparation for the event and poor follow up, an incomplete plan for IPR protection, or even the wrong selection of the exhibition to attend. Considering the costs associated with participating in trade fairs in China, it is crucial that SMEs become aware of these risks and respond accordingly through the implementation of dedicated strategies.

The workshop developed jointly by the EU SME Centre and the China IP SME Helpdesk has the objective of giving SMEs practical advise on what to keep in mind when attending trade fairs in China in the post-Covid era while sharing best practices.

Jan 20, 2022 10:00 AM in Brussels

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