In today’s marketing landscape, valuable content has become even more important for marketers looking to generate engagement for their brand.
Join The Marking Alliance and Serff Creative for “How to Build an Effective Content Strategy” where we’ll show you how to evaluate your existing content marketing strategy for lead generation and build a valuable content marketing management plan that can be used to drive traffic to your website and funnel prospects into a buyer’s journey.
Marketers attending this event will...
1. Learn the recommended steps you can take to evaluate the content in your existing library, including how to spot the gaps in existing content in your current content marketing
2. Discover how to apply your learnings to create a strong content marketing strategy for lead generation
3. Hear from esteemed industry experts exactly how they’ve applied these strategies in successful campaigns.
Presented in conjunction with The Marketing Alliance partner, Serff Creative, this webinar will be led by Steve Mudd from Netapp, with insights from panelists including Ian Serff (Serff Creative) and Leah Taylor (Cast Influence).
They’ll share with you how they’ve built engaging content strategies using marketing and PR tactics for themselves and their clients.