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How to Build an Effective Content Strategy
In today’s marketing landscape, valuable content has become even more important for marketers looking to generate engagement for their brand.

Join The Marking Alliance and Serff Creative for “How to Build an Effective Content Strategy” where we’ll show you how to evaluate your existing content marketing strategy for lead generation and build a valuable content marketing management plan that can be used to drive traffic to your website and funnel prospects into a buyer’s journey.

Marketers attending this event will...

1. Learn the recommended steps you can take to evaluate the content in your existing library, including how to spot the gaps in existing content in your current content marketing
2. Discover how to apply your learnings to create a strong content marketing strategy for lead generation
3. Hear from esteemed industry experts exactly how they’ve applied these strategies in successful campaigns.

Presented in conjunction with The Marketing Alliance partner, Serff Creative, this webinar will be led by Steve Mudd from Netapp, with insights from panelists including Ian Serff (Serff Creative) and Leah Taylor (Cast Influence).

They’ll share with you how they’ve built engaging content strategies using marketing and PR tactics for themselves and their clients.

Register now!

Nov 12, 2020 02:00 PM in Mountain Time (US and Canada)

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Leah Taylor
Chief Communications Officer @Cast Influence
Leah Taylor is the Chief Communications Officer at Cast Influence, an award winning, fully remote marketing and PR agency supporting Series A and up startups, SMBs, and entrepreneurs from coast to coast. She has a wealth of experience launching and promoting B2B enterprises, design-driven companies, music events, technology thought leaders, and consumer tech. Her agency specializes in brand elevation through PR, website design and development, content marketing, creative services, SEO and digital marketing. Over her two decade career, she has contributed to the rise and exit of several disruptive B2C and B2B brands including InVision, Dribbble, Bandsintown, Bonusly, iRobot, MURAL and Doist.
Steve Mudd
Editor In Chief, Cloud Brand Strategy & Content Marketing @Netapp
Steve Mudd leads content marketing and messaging strategy for the Public Cloud Services business unit at NetApp. In this role as Editor-in-Chief, he delivers provocative content that tells complicated stories in creative and authentic ways. Steve has a long history as an IT storyteller, working for Ogilvy on brands such as IBM, Lenovo, Level 3 Communications, and Iron Mountain. He was also the host of the popular Ogilvy Podcast. Prior to Ogilvy, he marketed wind energy for Xcel Energy, helped transform sales and marketing for Encyclopaedia Britannica, and was a tour guide for the Coors Brewery. He also wrote, directed, and produced the feature film, Seclusion, now available on VHS at your local Blockbuster. He holds a BA in English from the University of Wyoming.
Ian Serff
President/ Creative Director @Serff Creative
Ian was raised in his family’s design agency, and learned the business and all aspects of real world design at his father’s side before embarking on his own design career. As Director of Art Services for one of the foremost agencies specializing in relationship marketing, he led a team of art directors and graphic designers to produce award-winning creative for successful communication campaigns. From those experiences he created Serff Creative Group in 2000 and now serves the strategic and creative design needs of companies in a variety of industries. Ian draws from his experience as an entrepreneur, husband, and father of seven children.