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Trusted voice: how government communications can gain trust in an era of misinformation
Trust in government communications has never been more important as leaders and officials need to send out vital public health messages during the coronavirus pandemic – and with the spread of variants and the delivery of booster vaccines, this trend is only going to continue.

However, government is now just one voice competing in a vast media ecosystem where social media can also amplify less credible and unverified sources.

This is having a number of consequences. People being influenced by misinformation around the COVID-19 pandemic may be less likely to follow advice intended to keep communities safe, while popular misconceptions or event conspiracy theories around the development of vaccines may hinder take up in many nations.

Some governments are already taking action to try and tackle this issue, with the UK government developing a Rapid Response Unit to tackle the spread of false information related to the pandemic, and developing a checklist intended to help educate people in the sources of online information (https://sharechecklist.gov.uk/)

This webinar will look at how the challenge of false information is growing, and what government’s can do about it, sharing examples of best practice and successes from different governments around the world.

Nov 24, 2022 02:30 PM in London

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