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Webinar Session 1: An Inside Look at Award-Winning Campaigns from the Strategic Excellence Award
Original creative grounded in cultural insights is the cornerstone of today’s advertising campaigns and engagement plans, especially as demographics rapidly shift to a multicultural majority--with Hispanics as the largest segment. The Strategic Excellence Award webinar spotlights successful campaigns that have resonated with their target audiences and delivered for their clients because they were rooted in insights and backed by solid planning. An in-depth discussion with Alma and Dieste, gold and silver winners and judges Maurice Cooper, senior VP, Guest and Brand Experience marketing at Target and Jennifer Woods, managing director-VP insights & strategy, Captura Group.

Jul 15, 2021 02:00 PM in Eastern Time (US and Canada)

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