Spotlight Series: Know thy enemy - the art of competitor intelligence

Most of us have a good idea about who our competitors are and what they do.

We know why we think they're different to us, and we know why we think we're better than them - but do we really know what our actual customers think, and how our target market differentiates us?

This Spotlight Series event will demonstrate unique techniques that reveal a new way to conduct white space analysis, and our speakers will showcase some of their own findings to help you start to strategize for 2022.

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