Virtual Loyalty Expo, Presented by Loyalty360 - Wednesday, July 22 - 10am ET Session
Session Title - How A Personalized Loyalty Strategy Can Drive Early Success
Now more than ever, consumers expect more from the brands they purchase from in order to earn their loyalty. Brands must go beyond traditional loyalty programs to focus on creating personal, valuable, and unique customer experiences that foster long-term relationships.
In this session, Andras Szocs, Head of Customer Program and Center of Excellence at The Salling Group and Jon Siegal, SVP of Global Loyalty at Cheetah Digital discuss how The Salling Group created a personalized loyalty strategy combining historical data, machine learning, and personalized offer management that wins big. Learn how they are driving direct to consumer loyalty programs and why personalization is the key differentiator for brands today.
Andras Szocs, Head of Customer Program and Center of Excellence at The Salling Group
Jon Siegal, SVP of Global Loyalty at Cheetah Digital
**This webinar is a part of Loyalty360's virtual Loyalty Expo. Sessions are free and open to anyone to attend. Recordings will be available for all registrants and Loyalty360 members after the event. To see and register for additional sessions, visit https://loyaltyexpo.loyalty360.org/virtual-loyalty-expo