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Strengthening Long-Term Relationships: Membership Program Strategies for Retention & Growth
The most successful nonprofit membership programs balance donor engagement and benefits with sustainable fundraising returns that keep organisations thriving. Yet while many groups may recognize the value of membership programs, it can be difficult to know where to begin — or how to improve upon a program already in place.

Together with Amanda Nelson, an Associate Professor at Virginia Tech and former Deputy Director of Development in charge of memberships at the Alvin Ailey American Dance Theater, we will explore how to build a membership program that structures meaningful engagements with your organisation for donors while enabling you to benefit from predictable, stable revenue over the long term.

This conversation is hosted by the King Baudouin Foundation United States (KBFUS), the leading resource in the U.S. to facilitate philanthropic giving to Europe and Africa, and European fundraising association partners, Deutscher Fundraising Verband (DFRV), Fundraising Verband Austria (FVA), and Swissfundraising (SF).

You can learn more about KBFUS by contacting Ellena Fotinatos at ellena@kbfus.org.

You can learn more about the DFRV by contacting Larissa Probst at probst@dfrv.de.

You can learn more about FVA by contacting Stephan Kropf at Stephan.Kropf@fundraising.at.

You can learn more about SF by contacting Roger Tinner at roger.tinner@swissfundraising.org.
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